July 7, 2021 Dubai, United Arab Emirates, and New Jersey, USA – 7 July 2021 – Seed Group, a company of the Private Office of Sheikh Saeed bin Ahmed Al Maktoum, has announced a strategic partnership with New Jersey-headquartered Servion Global Solutions, a leading contact centre and customer experience (CX) solutions provider.

This agreement aims to facilitate the digital transformation of companies in the Middle East and further strengthen the UAE’s position among the top digital economies in the world.

Under the partnership, the Seed Group will help Servion connect with the top decision-makers in government as well as private sectors in the Emirates and the wider Middle East and North Africa region. It will facilitate Servion to help enterprises design, build, run, and optimise their contact centres and focus on unlocking the benefits of new technologies such as cloud and artificial inteligence to enable self-service and accelerate innovation in the region.

Hisham Al Gurg, CEO of the Seed Group and the Private Office of Sheikh Saeed bin Ahmed Al Maktoum, said, “The UAE’s digital economy is witnessing a phenomenal growth as enterprises are constantly looking for newer technologies to generate greater business and revenue sources. Our strategic partnership with Servion Global Solutions will open up new avenues for the businesses in the Middle East to develop the right customer management strategies with latest digital offerings that will give them the much-needed competitive advantage.”

“Seed Group’s extensive knowledge and expertise of the MENA business landscape and its commitment to advancing the interests of its partners will definitely help Servion flourish in the region.”